Its time to get out your fiercest attire and walk the streets like its your runway. Capture the world or let the world capture you in your hottest 'fit. This contest is about fashion and you can be the judge of what that means!

We’ve teamed up with iconic photog Chiun Kai Shih, A.K.A “Chunky”, of GQ fame to create a beautiful new fashion lens. The saturated new lens comes complete with sparkle and cinematic brilliance. The “Chunky” lens is available for free as part of a new HipstaPak.

As part of the celebration, M.A.C & Milk Fashion Week have partnered with Hipstamatic to make the “Chunky” lens available as a free download for Hipstamatic users from Feb 10 – Feb 17. It will then be available for purchase as part of the Soho HipstaPack featuring 2 new films. So take the lens and start submitting!

For full Fashion Week photo coverage, check out live.milkmade.com, where anyone can submit cell phone photos and videos from their experience at NY Fashion Week. The best photos uploaded to Hipstamatic’s contest page will be posted to live.milkmade.com, so check back daily!