How We Do (Party)
Rita’s debut U.S. single, “How We Do (Party),” is an infectious pop-rock party anthem paired with her stunning vocals. The single first premiered on New York’s Z100 on March 23rd and quickly became Just Jared & KIIS FM’s Pick of the Week. Lyrically, “How We Do (Party)” celebrates being young and having fun, as Rita sings, “We’re tearing up the town, ‘cause that’s just how we do" over production duo The Runners’ irresistible guitar and drum driven beats. Rita and The Runners have created one of the most addictive tunes of 2012, and “How We Do (Party)” is sure to be an essential on every playlist this summer. “I had to learn my pop instinct,” she says. “The lyrics had to be tough because the song is so immediate. I wanted that twist. This is about the feeling of waking up in the morning and wanting to take another whiskey shot,” she says, looking embarrassed for all of five seconds, “We’ve all been there. Haven’t we?”
There’s plenty more where that came from. Rita Ora has fashioned a debut album that is ready to stake its claim on the world stage. She has become a huge priority for JAY Z’s Roc Nation. The music icon introduced her personally to the American public with a surprise visit to one of the US’s premier radio stations Z100 earlier this year. "I was so nervous!’ she enthuses “but so excited too!”.
The superstar cast of artists that have lined up to work with her reads like an award ceremony of modern urban musical excellence, from the left-field margins right to the heart of mainstream, including Diplo, Switch, Stargate, and The-Dream, in addition to Chase & Status and Drake. The result is a monopoly stronghold on future pop supremacy. “I can’t believe how lucky I’ve been,” she says, “that these people have even given me the time of day, let alone clicked with me in making my album.” She name drops “Rock The Life” – a ridiculously catchy, mid-tempo R&B growler – and the beautifully delivered ballad, “Love and War” as her other album favorites, before the world picks its own.
It’s time for Rita Ora to dive in headfirst and see how her unique talent plays out. With support slots on the DJ Fresh and Coldplay tours this year she’s ready. ‘I am so nervous,’ she repeats. ‘Now is when I’m put to the test. I don’t even know what to expect. I have to dive in. I’ve just got to do it.’
By Rita Ora
By Rita Ora
By Rita Ora