Never-Ending Summer

Due on 08/15/11


The top community voted image that follows the criteria of using the Ben Watts lens, and/or Big Up film will win the $500 gift card from Lucky Brand!

Each contestant will receive a free download of “Mr. Sun” from Kina’s new album, Stairwells, as well as the never-before-heard alternate version of the song!

Additionally, each photo will help create the “Mr. Sun” collaborative video that will premiere on YouTube in late August. So be sure to vote for your favorite submissions to make sure they get included in the video that Kina wants to produce with you! The top-voted entries will be used and the winners will have their names listed under the video’s production credits.

A Very Lucky History

We know that jeans are much more than just denim and grommets; they’re a true blue American icon.

Staying true to the rich heritage—and authentic, all-American spirit—of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. We gave them their distinctively Lucky look by literally putting them through the wringer—ripping, fraying, sanding, patching and washing by hand—to give them true character and soul. Then, we added authentic hardware, personalized touches and playful details, and an American legend was born.

Our jeans are made for the freethinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll (just like you). Our inspiration doesn’t just come from the rugged work wear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. We find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu. We reference music, art and photography—old and new—to create truly unique pieces that you’ll wear over and over again.

You’ll find Lucky Brand all over America—in 209 stores (and counting)—as well as select department stores, where our famously helpful Lucky Brand associates (or jean-iuses, as we like to call them) are on hand to help you find your perfect pair of jeans (and maybe a sweater or sandals to go with them). You can also shop our entire collection right here on our site! While you’re here, remember to check out our Facebook and Twitter pages; we love hearing from you.

Trust us, once you slip on your first pair of Lucky Brand jeans, you’ll understand why we’re “America’s Favorite.”
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