We’ve partnered with London based, food photo artist, David Loftus to create one of the most unique lenses in the Hipstamatic line up. The Loftus lens takes the style of its brilliant namesake to create the hero shots that have made him synonymous with chefs like Jamie Oliver. This macro styled lens was crafted to produce luscious food shots with incredible clarity in the center and blurring of the edges. The food blogging world is about to be very excited!

The new Foodie SnapPak includes:

Loftus Lens
Inspired by food photographer David Loftus, you too can shoot tantalizing photos of your tastiest cuisine with this fine delicacy. The lens adds a soft blur to edges while keeping the crisp detail of main focus. Its delicious new addition to the Hipstamatic family of lenses.

DC Film
A perfect pairing with the Loftus lens, this black boarder film brings out the most delicious tones in any image.

Tasty Pop
Light up your evening feast with delicious rays of silver light. Makes every meal memorable.

The Foodie SnapPak requires the latest version of iOS5.