W Magazine and Hipstmatic are looking for the next generation of fashion photographers. Is it you?

To celebrate W’s anniversary and 40 years of transformative photography, W editors have collaborated with Hipstamatic to create this exciting first-to-market limited edition lens and film.

Show us fashion’s power of transformation using the new WMag FreePak and you can win the chance to shoot a story for wmagazine.com, be featured in the W and Hipstamatic Transformation exhibition and a signed copy of W:The 40 Years book.

Are you ready to be transformed?

Visit W’s Facebook page to see your entries and vote for your favorites.

10 Runners Up will be announced on October 15, 2012.

First prize and editor’s picks will be announced at W Magazine and Hipstamatic Transformation exhibition opening in New York, November 2012—timed to W’s 40th Anniversary issue.

NO PURCHASE NECESSARY. Starts 12:01 AM PT August 20, 2012 and ends 11:59 PM PT October 1, 2012. To be considered for the contest, images need to be taken on W Mag HipstaPak lens and film. Contest open to those who have purchased the Hipstamatic app prior to August 13, 2012 who are legal residents of the 50 United States/D.C. 18 or older, except employees of Sponsor, their immediate families and those living in the same household. Void outside the 50 United States/D.C. and where prohibited. The First Prize is an opportunity to be a contributing photographer (unpaid) to wmagazine.com and has no approximate retail value. Approximate retail value of the book $65. Organizer: Hipstamatic.